Never growing up

Let's be clear.  With the exception of the occasional game of Wii Tennis, I'm not a gamer by any stretch.  So while my visceral reaction to Sony's latest Playstation spot is within "warm/fuzzy" parameters, I'm torn.

Joy. Pleasure. Playfulness. Youth.  Yes, all of those are things that I'd like, and would like in a man (let's be honest, this campaign is NOT targeting women).  But the flip side, which we see very obviously, is the naivete, the cowardliness, and the lack of focus inherent in Sony's portrayal of Man.  Man drink coffee; Man scared of cat; Man like shiny objects; Man cry like baby. Not entirely fair, but also not entirely inaccurate - which I obviously find hilarious.  

Joy to the world.

**It looks like the audio has been disabled on the YouTube vid.  Check out the Creativity link below to watch.

via Creativity